Straight Edge partner with their clients to develop innovative and cost-effective marketing and brand strategy. Our core objective is to help our clients create solutions that out-think their competitors, rather than out-spend them.

We prefer to work on a retainer basis with our clients over periods of 12 months onward, coming into the business on a weekly, fortnightly or monthly basis. Our rates start at $160 per hour plus GST and lower based on length of contract and frequency of engagement.

The four core areas we concentrate on to achieve these objectives are:

• Competitor & Consumer Analysis
  • Identify and understand target market
  • Analyse and monitor competitor activity
• Strategic Brand Planning
  • Understand what goals we want the business to achieve
  • Create a marketing, branding and advertising plan to achieve those goals
  • Utilise all available communication channels
• Tactical Executions
  • Implement our plans over an agreed time-line and ensure all aspects of that plan are fully integrated – at this stage we may work closer with other agencies or support staff within your organisation
• Review, Report & Reflect
  • Regular reviewing is absolutely vital to ensure we’re achieving the targets
  • Deliver reports on the effectiveness of the plans
  • Adjust where necessary

Some of the areas we concentrate in include the web, creative, direct marketing, social media (Facebook, Twitter, etc), mobile marketing and Experiential marketing.

We are also introducing a new part of our business ‘Innovation Consultancy‘. Check that out if you’re looking for more radical solutions to your business problems.