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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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Idiot

In between writing a brief marketing guide to a family member, I took a quick break to scan through some of the 100s of newsletters that come into me every day and I found this link: Scene 360

Now, it might just be me, but really whether this is a marketing ploy/gimmick or not, is this [...]

Totally Pointless; Utterly Brilliant

Another excuse for not being able to do any work…

This bounced about on a few gadget websites recently. Obviously it doesn’t work as a real keyboard and I suspect that even if it did, you’d be replacing it every other day but its an excellent example of small-scale marketing that didn’t take long but has [...]

12 Things Not To Do On Twitter

1. I don’t want to know if you’re eating. Or what you’re eating. Or if you’re having the same coffee you had yesterday. And for god’s sake, your mating prowess is not for the public domain either.
2. Spam links don’t work in Twitter. Fool me once, shame on you. Fool me twice, unfollow.
3. An advert [...]

Ten Top Twitter Tools

Trying saying that with a mouthful of marbles.  And its probably going to be less than ten but I put that in to make more of a tongue-twister. This list did appear on Twitter before but I’ve looked at all the sites and reviewed them in a bit more detail.
1. Twitter Grader – ummm, gives [...]

“Web 2.0 is F**ked.” Discuss.

This is an interesting concept that came out of an interview I watched with Andrew Keen in which is indicates his believe that ‘Web 2.0 is fucked’. His words, not mine.
The first premise is that all these amazing websites, led by the likes of Twitter and Facebook, cannot make money. Advertising revenue alone cannot support [...]

Telstra Must Die

Well, okay die is maybe too strong a word but after 85 minutes on the phone to them last week (god knows how that is going to rack up on my mobile bill) I feel that Telstra really should die.
This was what was needed: cut off one phone & broadband; re-connect phone and cable service. [...]