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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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Straight Edge WIN! We Predict Future

So remember back to this post, in which Straight Edge suggested, in a roundabout kind of way, that Australian car manufacturers take a leaf out of Hyundai’s book in the US, and allow people who lose their jobs to return new cars they’ve just bought?
Well, along come Kia who have recently offered the same in [...]

How To Beat The Recession Without A Scam In Sight!

Yes! You too can beat the recession without resorting to signing up to some crappy SEO scam*! And I have proof.
First, some numbers:
US New Car Sales Feb 2009
General Motors:   -53%
Ford Motors:   -48%
Toyota:   -40%
Honda:   -38%
Nissan:   -37%
Chrysler:   -26%
Hyundai:   -2%
Wait a minute. Hyundai? Only lost 2% on the previous year. In internet speak: WTF?
Well, Hyundai did two things [...]