It’s a JOKE people! Kraft are pulling your leg. Plan is as follows:
1. Release new product with no name.
2. Get publicity for people naming it. Watch sales grow.
3. Pick worst name ever.
4. Get publicity for worst name ever. Watch sales grow as people are ridiculously divided and many column inches devoted to stupid journalists who [...]

Well, why not open a restaurant? Eh?
Okay. So no capital then? Why not just open up your house as a restaurant? Maybe just once, twice a week. Tell some friends about it and see what happens.
This idea comes on the back of an article in PSFK’s newsletter about MsMarmitelover’s Underground Restaurant in Kilburn and Horton [...]