One of the first rules of marketing is USP. Unique Selling Point. If you don’t have one, you better hope business is good so you can ride of the coat-tails of someone else’s good fortune.
USPs can be anything. A feature, a location, an offer, an idea – anything. It might even be something as simple [...]

It’s about time I started writing some stuff about my work & interaction with a special interest group based in Brisbane called ‘Green IT’. Through a connection with another project I am working on, I have been lucky enough to be involved in the ‘Awareness’ area of this group and helping define who they are, [...]