Okay, I’m trying to figure this out. There is probably a really senisble explanation for this but I can’t for the life of me work out what it is. And if there isn’t a sensible explanation, then all I can say is ‘what the hell are they doing?’

B&T or BandT depending on how lazy your [...]

One of the first rules of marketing is USP. Unique Selling Point. If you don’t have one, you better hope business is good so you can ride of the coat-tails of someone else’s good fortune.
USPs can be anything. A feature, a location, an offer, an idea – anything. It might even be something as simple [...]

So an email came around today, one that I had seen before on Facebook a week or so before.
It came from a company that had some office space available and was sent round to their database in a ‘word-of-mouth’-type thing in the hope that someone out there would know someone else who wanted some ‘cool’ [...]