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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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How To Understand Your Brand

We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
It’s come to the point where we need to position the brand correctly – up until now it has grown fairly organically under its [...]

Hug Me With Design

Another great example of how design on its own, can sell your product. These pictures (from Scene 360) are boy & girl place mats created by Fuz – a Californian-based industrial designer called Josh Jakus. What a cool name – the Fuz and the Josh Jakus. Anyway, the recycled rubber ones cost a mere US$9 [...]

I Heart Lego

I always said my dream job would be to work for Lego. I can’t imagine any job more satisfying and rewarding in the world. My every day at work would bring backs floods of childhood memories. When I saw the business cards that Lego staff gave out to clients & customers a few months back [...]

Sometimes All You Need To Sell Something Is Design

No real explanation needed here. 38 years on, still looks like it was done yesterday.
(which it was…this isn’t the original…it was done by a Brazilian artist called Fabiano Hikaru Higash)

Header Artwork

Some of you may be looking at the header artwork and going WTF?
Well, just a brief note now and I’ll go into more detail later, but I am going to feature some great design and illustration in my header image from time to time and I thought I’d start with tOkKa. Again, I’ll write more [...]

Stairs With In-Built Slide

Doesn’t really need much more of an explanation than that really. Picture, in this case, says 1,000 words.
Created by London architect, Alex Michaelis.

Pepsi Challenge FAIL

Yep, I buckled this morning. After a rough night and 2 hours of football in 34 degree heat at 1pm yesterday, I was dying for a sugar rush. So I gave in.
But that did get me to searching for this earlier on. Retro design can be such a thing of beauty.