The Straight Edge Cheat Sheets are very quick bullet-point guides for marketing, sales and all sorts of other things. No fluff, no bullshit. Just basic, easy-to-remember pointers.
Have A Plan – don’t wait until you’re losing a customer; make sure you have a plan from day 1 with which to keep them.
Focus – concentrate your time [...]

Well, I’m going to suggest the opposite. Regular seems to be the way forward for most e-newsletters but I think I might have changed my mind…at least with some clients.
The suggestion is this: if you’re going to get in the habit of sending a regular update to your valuable customers why send it on the [...]

I struggle to work out if this is good customer service, or annoying customer service. Or both.
I booked the car in last week because the air con had gone. It was like driving about in an oven. Went in on a Thursday, they has a space for the Monday. Great. Went in Monday, left it [...]