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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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Header Artwork

Some of you may be looking at the header artwork and going WTF?
Well, just a brief note now and I’ll go into more detail later, but I am going to feature some great design and illustration in my header image from time to time and I thought I’d start with tOkKa. Again, I’ll write more [...]

“Web 2.0 is F**ked.” Discuss.

This is an interesting concept that came out of an interview I watched with Andrew Keen in which is indicates his believe that ‘Web 2.0 is fucked’. His words, not mine.
The first premise is that all these amazing websites, led by the likes of Twitter and Facebook, cannot make money. Advertising revenue alone cannot support [...]

Come In Commercial Radio! Part 2

After a detailed argument with Kip from Nova, I found this article on TechCrunch about Goom Radio, an online service “for the digital generation to rediscover traditional radio.”
For those too lazy to read the whole articl, here’s a snapshot of the journalist’s (MG Siegler) opinion:
Not only is Goom clearly trying to play the popular music [...]