We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
It’s come to the point where we need to position the brand correctly – up until now it has grown fairly organically under its [...]

This came via Trendhunter and is a re-imaging of the chess board by Ji Lee, who is the creative director at Google. Clearly he has nothing better to do with his time than play chess and re-imagine said board. Be interesting how his next salary review goes.

The Straight Edge Cheat Sheets are very quick bullet-point guides for marketing, sales and all sorts of other things. No fluff, no bullshit. Just basic, easy-to-remember pointers.
Have A Plan – don’t wait until you’re losing a customer; make sure you have a plan from day 1 with which to keep them.
Focus – concentrate your time [...]

This is an interesting concept that came out of an interview I watched with Andrew Keen in which is indicates his believe that ‘Web 2.0 is fucked’. His words, not mine.
The first premise is that all these amazing websites, led by the likes of Twitter and Facebook, cannot make money. Advertising revenue alone cannot support [...]

After a detailed argument with Kip from Nova, I found this article on TechCrunch about Goom Radio, an online service “for the digital generation to rediscover traditional radio.”
For those too lazy to read the whole articl, here’s a snapshot of the journalist’s (MG Siegler) opinion:
Not only is Goom clearly trying to play the popular music [...]