Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months [...]

This was spawned from a post on mUnBrella here, entitled ‘PR Should Be The Boss Of Marketing‘.
I won’t say much more because you can see the lengths I went to arguing with this guy called ’stu’, but suffice to say I don’t agree with the premise of the original article. Not one little bit. Not [...]

To be honest, despite the fact that two of my good friends (and someone who gives me work and may read this, so apologies now!) often spend their Twitter time posting various insightful management phrases or titbits that are supposed to rev you up and make a positive contribution on your day, I don’t subscribe [...]

I found these on a flyer sent through to me from McCrindle Research and being a slightly staty nerd boy that I was at Uni and school, I found them quite interesting. Whether you do or not is another matter entirely. I’ll also throw in a comment or two about them.
Median Age for Parents (new [...]

Another great example of how design on its own, can sell your product. These pictures (from Scene 360) are boy & girl place mats created by Fuz – a Californian-based industrial designer called Josh Jakus. What a cool name – the Fuz and the Josh Jakus. Anyway, the recycled rubber ones cost a mere US$9 [...]

I promise I don’t normally copy rubbish lists into my blog. They generally only appear if I have made them up myself. Which is rare.
But this one really tickled me and especially being such a big fan of Star Trek, I thought I’d repeat this one from Fast Company here. They used a photo that [...]

Over-stocked?
Water damage?
Closing down sale?
Shops going bust?
One can but hope this is a privately run company because if there were shareholders, the muppet that continually appears on the TVCs would have been fired by now. Do we believe him anymore? No, obviously not. But in the most recent adverts he’s even roped in a couple of [...]

I always said my dream job would be to work for Lego. I can’t imagine any job more satisfying and rewarding in the world. My every day at work would bring backs floods of childhood memories. When I saw the business cards that Lego staff gave out to clients & customers a few months back [...]

Okay, I’m trying to figure this out. There is probably a really senisble explanation for this but I can’t for the life of me work out what it is. And if there isn’t a sensible explanation, then all I can say is ‘what the hell are they doing?’

B&T or BandT depending on how lazy your [...]

One of the first rules of marketing is USP. Unique Selling Point. If you don’t have one, you better hope business is good so you can ride of the coat-tails of someone else’s good fortune.
USPs can be anything. A feature, a location, an offer, an idea – anything. It might even be something as simple [...]