We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
It’s come to the point where we need to position the brand correctly – up until now it has grown fairly organically under its [...]

Job available
We’re looking for a talented, reliable illustrator to work on a short-term project with us (and potentially other projects in the longer term). There are a number of conditions:
1. Ideally, you’ll be based in Brisbane. Or able to come to Brisbane on a frequent basis. Or if you’re REALLY good, then well-versed on Skype [...]

Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months [...]

Or a sugar mummy for that matter. Can’t see why it should all be for the girls. If ‘cougars’ are your thing (that’s slightly hot ageing women looking for fun, and not the poor quality Australian rum/whiskey), then check out TownMe.com. Yes, not only is this a YellowPages/Yelp-type directory of your local town with Wiki-style [...]

This was spawned from a post on mUnBrella here, entitled ‘PR Should Be The Boss Of Marketing‘.
I won’t say much more because you can see the lengths I went to arguing with this guy called ’stu’, but suffice to say I don’t agree with the premise of the original article. Not one little bit. Not [...]

In between writing a brief marketing guide to a family member, I took a quick break to scan through some of the 100s of newsletters that come into me every day and I found this link: Scene 360

Now, it might just be me, but really whether this is a marketing ploy/gimmick or not, is this [...]

Another excuse for not being able to do any work…

This bounced about on a few gadget websites recently. Obviously it doesn’t work as a real keyboard and I suspect that even if it did, you’d be replacing it every other day but its an excellent example of small-scale marketing that didn’t take long but has [...]

The viral video is alive and well and for once, it doesn’t have Susan Boyle in it. This little gem is from Saatchi & Saatchi to promote the New Director’s Showcase call for entries. Very clever and worth a smile, even if the voice-over is very annoying.
I once worked at Saatchis in the late 1980s, [...]

I found these on a flyer sent through to me from McCrindle Research and being a slightly staty nerd boy that I was at Uni and school, I found them quite interesting. Whether you do or not is another matter entirely. I’ll also throw in a comment or two about them.
Median Age for Parents (new [...]

So remember back to this post, in which Straight Edge suggested, in a roundabout kind of way, that Australian car manufacturers take a leaf out of Hyundai’s book in the US, and allow people who lose their jobs to return new cars they’ve just bought?
Well, along come Kia who have recently offered the same in [...]