Job available
We’re looking for a talented, reliable illustrator to work on a short-term project with us (and potentially other projects in the longer term). There are a number of conditions:
1. Ideally, you’ll be based in Brisbane. Or able to come to Brisbane on a frequent basis. Or if you’re REALLY good, then well-versed on Skype [...]

Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months [...]

This was spawned from a post on mUnBrella here, entitled ‘PR Should Be The Boss Of Marketing‘.
I won’t say much more because you can see the lengths I went to arguing with this guy called ’stu’, but suffice to say I don’t agree with the premise of the original article. Not one little bit. Not [...]

To be honest, despite the fact that two of my good friends (and someone who gives me work and may read this, so apologies now!) often spend their Twitter time posting various insightful management phrases or titbits that are supposed to rev you up and make a positive contribution on your day, I don’t subscribe [...]

So remember back to this post, in which Straight Edge suggested, in a roundabout kind of way, that Australian car manufacturers take a leaf out of Hyundai’s book in the US, and allow people who lose their jobs to return new cars they’ve just bought?
Well, along come Kia who have recently offered the same in [...]

Another great example of how design on its own, can sell your product. These pictures (from Scene 360) are boy & girl place mats created by Fuz – a Californian-based industrial designer called Josh Jakus. What a cool name – the Fuz and the Josh Jakus. Anyway, the recycled rubber ones cost a mere US$9 [...]

Over-stocked?
Water damage?
Closing down sale?
Shops going bust?
One can but hope this is a privately run company because if there were shareholders, the muppet that continually appears on the TVCs would have been fired by now. Do we believe him anymore? No, obviously not. But in the most recent adverts he’s even roped in a couple of [...]

No real explanation needed here. 38 years on, still looks like it was done yesterday.
(which it was…this isn’t the original…it was done by a Brazilian artist called Fabiano Hikaru Higash)

The Straight Edge Cheat Sheets are very quick bullet-point guides for marketing, sales and all sorts of other things. No fluff, no bullshit. Just basic, easy-to-remember pointers.
Have A Plan – don’t wait until you’re losing a customer; make sure you have a plan from day 1 with which to keep them.
Focus – concentrate your time [...]

One of the first rules of marketing is USP. Unique Selling Point. If you don’t have one, you better hope business is good so you can ride of the coat-tails of someone else’s good fortune.
USPs can be anything. A feature, a location, an offer, an idea – anything. It might even be something as simple [...]