It’s a JOKE people! Kraft are pulling your leg. Plan is as follows:
1. Release new product with no name.
2. Get publicity for people naming it. Watch sales grow.
3. Pick worst name ever.
4. Get publicity for worst name ever. Watch sales grow as people are ridiculously divided and many column inches devoted to stupid journalists who [...]

In between writing a brief marketing guide to a family member, I took a quick break to scan through some of the 100s of newsletters that come into me every day and I found this link: Scene 360

Now, it might just be me, but really whether this is a marketing ploy/gimmick or not, is this [...]

The viral video is alive and well and for once, it doesn’t have Susan Boyle in it. This little gem is from Saatchi & Saatchi to promote the New Director’s Showcase call for entries. Very clever and worth a smile, even if the voice-over is very annoying.
I once worked at Saatchis in the late 1980s, [...]

No real explanation needed here. 38 years on, still looks like it was done yesterday.
(which it was…this isn’t the original…it was done by a Brazilian artist called Fabiano Hikaru Higash)

Okay, I’m trying to figure this out. There is probably a really senisble explanation for this but I can’t for the life of me work out what it is. And if there isn’t a sensible explanation, then all I can say is ‘what the hell are they doing?’

B&T or BandT depending on how lazy your [...]

One of the first rules of marketing is USP. Unique Selling Point. If you don’t have one, you better hope business is good so you can ride of the coat-tails of someone else’s good fortune.
USPs can be anything. A feature, a location, an offer, an idea – anything. It might even be something as simple [...]

Yes! You too can beat the recession without resorting to signing up to some crappy SEO scam*! And I have proof.
First, some numbers:
US New Car Sales Feb 2009
General Motors:   -53%
Ford Motors:   -48%
Toyota:   -40%
Honda:   -38%
Nissan:   -37%
Chrysler:   -26%
Hyundai:   -2%
Wait a minute. Hyundai? Only lost 2% on the previous year. In internet speak: WTF?
Well, Hyundai did two things [...]