So what is Punk Marketing? If you want to try and sum it up then it’s something like this: a new approach to marketing that rejects the status quo and recognises the shift in power from the companies to the consumer, and uses this shift to the advantage of our clients.

We have developed this idea in our ‘Theory of Revolution’ which consists of Twelve Articles on how to approach your marketing and communications business. We won’t list the Twelve Articles here, but we have offered one as an example below and if you drop us a line, we’d be more than happy to discuss the rest of them with you. (footnote that’s not at the foot…erm…there’s now 13 articles!)

Punk Music in the 1970s took a radical anti-establishment stance. Punk Marketing does the same with a very detailed concept and some radical new approaches on how to engage your consumers.

Straight Edge aren’t so much thinking outside the box; they’re blowing up the box factory.

Article One: Avoid Risk & Die
“In times of change the greatest risk is to take none at all.”
It is all too easy to tell others to take a risk, but 100 times harder to take one yourself.
The trick is to make sure that those risks, those jumps, are calculated – and share them with everyone around you.
And as for market research? If you idea is conceptually sound, there’s no reason to study it. Have confidence in your own ideas.