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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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Case Study: JB – You’ve Done It Again

Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months [...]

7 Things You Can Learn From Kanye West

To be honest, despite the fact that two of my good friends (and someone who gives me work and may read this, so apologies now!) often spend their Twitter time posting various insightful management phrases or titbits that are supposed to rev you up and make a positive contribution on your day, I don’t subscribe [...]

Come In Commercial Radio! Part 2

After a detailed argument with Kip from Nova, I found this article on TechCrunch about Goom Radio, an online service “for the digital generation to rediscover traditional radio.”
For those too lazy to read the whole articl, here’s a snapshot of the journalist’s (MG Siegler) opinion:
Not only is Goom clearly trying to play the popular music [...]

Ever Wanted Your Own ‘Our Song’?

So now you can.
Instead of having to share Wet Wet Wet’s ‘Love Is All Around‘ for your wedding song with every other tragic bogan, you can get someone to write and perform your very own song, just for you.
Not a good sign that his only recommendation comes from someone whose wedding was in [...]

Reel Big Fish – ‘Fame, Fortune & Fornication’

When anyone mentions ‘Orange County’ to me, I can’t help but think of that TV show ‘The Real Housewives of Orange County‘. I guess I just can’t fathom that such a place would generate a rock band, let alone someone like Reel Big Fish.

Reel Big Fish original ska punk sound is either one you love [...]