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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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7 Things You Can Learn From Kanye West

To be honest, despite the fact that two of my good friends (and someone who gives me work and may read this, so apologies now!) often spend their Twitter time posting various insightful management phrases or titbits that are supposed to rev you up and make a positive contribution on your day, I don’t subscribe [...]

12 Things Not To Do On Twitter

1. I don’t want to know if you’re eating. Or what you’re eating. Or if you’re having the same coffee you had yesterday. And for god’s sake, your mating prowess is not for the public domain either.
2. Spam links don’t work in Twitter. Fool me once, shame on you. Fool me twice, unfollow.
3. An advert [...]

Ten Top Twitter Tools

Trying saying that with a mouthful of marbles.  And its probably going to be less than ten but I put that in to make more of a tongue-twister. This list did appear on Twitter before but I’ve looked at all the sites and reviewed them in a bit more detail.
1. Twitter Grader – ummm, gives [...]

“Web 2.0 is F**ked.” Discuss.

This is an interesting concept that came out of an interview I watched with Andrew Keen in which is indicates his believe that ‘Web 2.0 is fucked’. His words, not mine.
The first premise is that all these amazing websites, led by the likes of Twitter and Facebook, cannot make money. Advertising revenue alone cannot support [...]

Evan Williams Guide To Success

Evan Williams, co-founder of Twitter (if you’re not on it, WHAT are you doing??), recently gave his opinion on success in creating new business – do something awesome. Full quote looks like this:
The core thing would be just do something awesome. Try not to get caught up in the echo chamber. That is probably [...]