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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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I Joke…I Joke…

I really should post something marketing/strategy related sometime soon…

7 Things You Can Learn From Kanye West

To be honest, despite the fact that two of my good friends (and someone who gives me work and may read this, so apologies now!) often spend their Twitter time posting various insightful management phrases or titbits that are supposed to rev you up and make a positive contribution on your day, I don’t subscribe [...]

12 Things Not To Do On Twitter

1. I don’t want to know if you’re eating. Or what you’re eating. Or if you’re having the same coffee you had yesterday. And for god’s sake, your mating prowess is not for the public domain either.
2. Spam links don’t work in Twitter. Fool me once, shame on you. Fool me twice, unfollow.
3. An advert [...]

Ten Top Twitter Tools

Trying saying that with a mouthful of marbles.  And its probably going to be less than ten but I put that in to make more of a tongue-twister. This list did appear on Twitter before but I’ve looked at all the sites and reviewed them in a bit more detail.
1. Twitter Grader – ummm, gives [...]

B&T

Okay, I’m trying to figure this out. There is probably a really senisble explanation for this but I can’t for the life of me work out what it is. And if there isn’t a sensible explanation, then all I can say is ‘what the hell are they doing?’

B&T or BandT depending on how lazy your [...]

Flogging A Dead Horse

One of the first rules of marketing is USP. Unique Selling Point. If you don’t have one, you better hope business is good so you can ride of the coat-tails of someone else’s good fortune.
USPs can be anything. A feature, a location, an offer, an idea – anything. It might even be something as simple [...]

“Web 2.0 is F**ked.” Discuss.

This is an interesting concept that came out of an interview I watched with Andrew Keen in which is indicates his believe that ‘Web 2.0 is fucked’. His words, not mine.
The first premise is that all these amazing websites, led by the likes of Twitter and Facebook, cannot make money. Advertising revenue alone cannot support [...]

Evan Williams Guide To Success

Evan Williams, co-founder of Twitter (if you’re not on it, WHAT are you doing??), recently gave his opinion on success in creating new business – do something awesome. Full quote looks like this:
The core thing would be just do something awesome. Try not to get caught up in the echo chamber. That is probably [...]

CrunchPad

TechCrunch is an industry website I subscribe to every day and sends through updates on new technology, websites and assorted other geeky stuff like that. It’s amazing the other stuff I have found on there and its really my main source of what’s happening in the world.
In the past few days, posts have been appearing [...]

Want to waste some more work hours?

Here is Geewa. Get on it and waste some hours at the pool table playing randoms from Italy and the Czech Republic.
Color of Money anyone? “It’s even, but it ain’t settled. Let’s settle it”