We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
It’s come to the point where we need to position the brand correctly – up until now it has grown fairly organically under its [...]

Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months [...]

Over-stocked?
Water damage?
Closing down sale?
Shops going bust?
One can but hope this is a privately run company because if there were shareholders, the muppet that continually appears on the TVCs would have been fired by now. Do we believe him anymore? No, obviously not. But in the most recent adverts he’s even roped in a couple of [...]

One of the first rules of marketing is USP. Unique Selling Point. If you don’t have one, you better hope business is good so you can ride of the coat-tails of someone else’s good fortune.
USPs can be anything. A feature, a location, an offer, an idea – anything. It might even be something as simple [...]

Yes! You too can beat the recession without resorting to signing up to some crappy SEO scam*! And I have proof.
First, some numbers:
US New Car Sales Feb 2009
General Motors:   -53%
Ford Motors:   -48%
Toyota:   -40%
Honda:   -38%
Nissan:   -37%
Chrysler:   -26%
Hyundai:   -2%
Wait a minute. Hyundai? Only lost 2% on the previous year. In internet speak: WTF?
Well, Hyundai did two things [...]

I don’t think it’s plagurism when you cut and paste an entire post from somewhere. I also think you’re pretty much okay if you reference the source. So this came from “The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process,” by Sekar Raju, H. Rao Unnava and Nicole Votolato [...]