We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
It’s come to the point where we need to position the brand correctly – up until now it has grown fairly organically under its [...]

It’s a JOKE people! Kraft are pulling your leg. Plan is as follows:
1. Release new product with no name.
2. Get publicity for people naming it. Watch sales grow.
3. Pick worst name ever.
4. Get publicity for worst name ever. Watch sales grow as people are ridiculously divided and many column inches devoted to stupid journalists who [...]

Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months [...]

Or a sugar mummy for that matter. Can’t see why it should all be for the girls. If ‘cougars’ are your thing (that’s slightly hot ageing women looking for fun, and not the poor quality Australian rum/whiskey), then check out TownMe.com. Yes, not only is this a YellowPages/Yelp-type directory of your local town with Wiki-style [...]

Quite rightly, and about time, someone picked up on my point about the Cascade recovery being driven solely by marketing. Anyone would know that PR would play an important part in it too. Fortunately someone pointed that out on this forum:
Simon, you are clearly talking out of your a***.
And I quote:
“Erm, no it doesn’t. Read [...]

I really should post something marketing/strategy related sometime soon…

To be honest, despite the fact that two of my good friends (and someone who gives me work and may read this, so apologies now!) often spend their Twitter time posting various insightful management phrases or titbits that are supposed to rev you up and make a positive contribution on your day, I don’t subscribe [...]

In between writing a brief marketing guide to a family member, I took a quick break to scan through some of the 100s of newsletters that come into me every day and I found this link: Scene 360

Now, it might just be me, but really whether this is a marketing ploy/gimmick or not, is this [...]

Another excuse for not being able to do any work…

This bounced about on a few gadget websites recently. Obviously it doesn’t work as a real keyboard and I suspect that even if it did, you’d be replacing it every other day but its an excellent example of small-scale marketing that didn’t take long but has [...]

The viral video is alive and well and for once, it doesn’t have Susan Boyle in it. This little gem is from Saatchi & Saatchi to promote the New Director’s Showcase call for entries. Very clever and worth a smile, even if the voice-over is very annoying.
I once worked at Saatchis in the late 1980s, [...]