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Straight Edge deliver innovative marketing, brand and social media solutions, to help you out-think your competitors and not out-spend them.

Below you'll find links to all the things we've done and can do, and to the right, you'll find our blog which focuses on marketing, suggestions, observations and the odd rant about how rubbish customer service can undo any quality branding and marketing.

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Case Study: Rugs-A-Million

Over-stocked?
Water damage?
Closing down sale?
Shops going bust?
One can but hope this is a privately run company because if there were shareholders, the muppet that continually appears on the TVCs would have been fired by now. Do we believe him anymore? No, obviously not. But in the most recent adverts he’s even roped in a couple of [...]

Cheat Sheet #1: 6 Key Ways to Keep Your Customers

The Straight Edge Cheat Sheets are very quick bullet-point guides for marketing, sales and all sorts of other things. No fluff, no bullshit. Just basic, easy-to-remember pointers.
Have A Plan – don’t wait until you’re losing a customer; make sure you have a plan from day 1 with which to keep them.
Focus – concentrate your time [...]

Telstra Must Die

Well, okay die is maybe too strong a word but after 85 minutes on the phone to them last week (god knows how that is going to rack up on my mobile bill) I feel that Telstra really should die.
This was what was needed: cut off one phone & broadband; re-connect phone and cable service. [...]

So you think you can cook….?

Well, why not open a restaurant? Eh?
Okay. So no capital then? Why not just open up your house as a restaurant? Maybe just once, twice a week. Tell some friends about it and see what happens.
This idea comes on the back of an article in PSFK’s newsletter about MsMarmitelover’s Underground Restaurant in Kilburn and Horton [...]

BMW Customer Service

I struggle to work out if this is good customer service, or annoying customer service. Or both.
I booked the car in last week because the air con had gone. It was like driving about in an oven. Went in on a Thursday, they has a space for the Monday. Great. Went in Monday, left it [...]

Taxi! Or why Brisbane is a laughing stock!

It’s been a while, but as usual, something happened last night to make me want to write.
Now, first things first, I fully accept that should I have opted to do so, there would have been plenty of public transport to service my exit from Suncorp Stadium and Caxton Street on Saturday night. But obviously I [...]