We’ve started working with a new client this week, one I’ve known about for a fair amount of time and one where I am good friends with the owner of the business.
It’s come to the point where we need to position the brand correctly – up until now it has grown fairly organically under its [...]

It’s a JOKE people! Kraft are pulling your leg. Plan is as follows:
1. Release new product with no name.
2. Get publicity for people naming it. Watch sales grow.
3. Pick worst name ever.
4. Get publicity for worst name ever. Watch sales grow as people are ridiculously divided and many column inches devoted to stupid journalists who [...]

Business news posted on August 11th reported Australian music store JB Hi-Fi having a 45% profit jump in 2009.
Now, lets just look at that statement in context. 45% profit jump in just nine months. And not just ANY nine months, but the nine most horrifying months in recent Australian and global economics. The nine months [...]

The viral video is alive and well and for once, it doesn’t have Susan Boyle in it. This little gem is from Saatchi & Saatchi to promote the New Director’s Showcase call for entries. Very clever and worth a smile, even if the voice-over is very annoying.
I once worked at Saatchis in the late 1980s, [...]